Published Articles

Make full use of the opportunity to explore the featured selection of my business writing that encompasses Digital PR & Marketing Communications besides Prefabrication, Modular Building & Construction, Aluminium and GRC industries. As the portfolio policy restraints me from uploading more than 1o articles, I prefer to choose only my published work.

GRC in Action in the GCC Construction

GRC, with its various applications and methods of production, has come a long way to arrive at this stage of material engineering to suffice the increasing needs of the construction sectors across the globe. To get the desired durability, the old-school GRC elements were set for further improvement. Various chemical tests stand testimony that physical, mechanical and chemical characteristics of GRC decorative invariably depend upon the methods of applications and the quality of materials used to

Aluminium Industry and Its Future Outlook in the GCC Region – UAE Business Magazine

Aluminium is a chemical element in the boron group with the symbol Al, atomic number 13 and atomic mass 27. As the most abundant metallic element in the earth’s crust, it is most commonly found with oxygen, silicon and fluorine to form the chemical compounds Al SiO Al Si O (OH) Al Si O and the likes. Its usefulness and versatile applications were well-understood long ago; during the time when old civilizations were evolving. Aluminium, in its elemental nature, has distinctive properties. It is

Digital Transformation: Need Of The Hour For The GCC Facade Industry

Facade industry, in the GCC region, was almost non-existent and unnoticeable a couple of decades back. Its identity was overshadowed by the booming construction market across the length and breadth of the region. Its undervaluation was not only the new normal but also the main stumbling block in the path of its identity building in the burgeoning presence of architectural, engineering and construction industries. Facade industry is relatively a small part of the region's huge construction indus

The Future of Prefabrication and Modular Construction Industry is Bright in the Middle East, Say Construction Experts

Dubai, United Arab Emirates, March 04, 2016 --( )-- The Middle East Prefabrication and Modular Construction Summit 2016 which was held on the 16 & 17 of February 2016 witnessed high profile stakeholders, architects, market leaders and industry experts from construction, property development, mining, power & energy and oil & gas sectors from across the GCC region. The summit, organized by Information Exchange Group at Hotel Conrad in Dubai and supported by Sharjah Research Academy, Dubai M

Modular Construction: Widening Its Appeal In The GCC Region – UAE Business Magazine

The construction industry experts believe that the Modular Construction will change the region’s topography in the days to come because of the planned and ongoing construction projects aimed at addressing the unprecedented population growth in the GCC. The combined population of the Middle East & Africa is set to surpass that of India and China, the two most populous countries on the planet, by 2050 as reported by World Economic Forum in May 2018. Prima facie, it presents an alarming situation w

Digital PR: Has It Found Its Silver Lining?

The widespread usage of modern-day technologies has dramatically accelerated the pace of change that puts more sophisticated and resourceful alternatives on the table. Due to advanced technology-based interferences, our day-to-day preferences stand unprecedentedly disrupted and that disrupts our lifestyles, too. Not so long ago, we all zeroed in on traditional media, print and electronic, to catch up with the latest in business or economy, culture or politics, sports or entertainment; just to na

Communications: A Must Business Strategy for Every Construction Firm

by Mohammed Sharique Anwar, a Dubai-based PR and Communications practitioner with an acute focus on the MENA construction markets. The year-2020 will go down in history as one of the most disastrous years for the businesses. Amid the clamp on revenue and cash-flow, tiding it over without lay-offs was nothing short of a miracle; particularly, for the GCC-based construction companies. In the first half of the annus horribilis, the region witnessed a staggering slump of 20% in the new project awar

The Future for Africa is Offsite Construction

Offsite Construction which is also known as Prefabrication or Modular Construction is an innovative method of construction delivery which creates striking architectural aesthetics. It is perceived to be an alternative to the site build construction because the building elements are designed and produced offsite within the confines of a manufacturing facility, that too, as per the QHSE (Quality, Health, Safety and Environmental) regulations. The idea of Modular Construction has revolutionized t

Current and Future Trends Of Prefabrication and Modular Building Industry across the Globe

Michel D Hanna, an MBA from Cass Business School, UK joined SPEED HOUSE GROUP, UAE in 2005. He has been working with clients and innovating client centric sales and marketing strategies ever since. We recently interviewed him on Current and Future Trends Of Prefabrication and Modular Building Industry: CR: How has the construction projects evolved with the inclusion of prefabrication construction modules? How has the evolution been in the last two years? Michel D Hanna: The concept of off-site

Worked With

Speed House Group, UAE

The Pod Company, UAE

Qubes LLC, UAE

Albaddad International, UAE


I hired Sharique in 2015 to target the untapped markets in the GCC and Africa, and he proved me right. Apart from a motivated sales professional, he was the medicine of various diseases. Going out of his way, he guided and mentored our marketing teams in various causes like building presence on social media and successfully handled PR & Communications strategies using innovative tools and techniques on the occasion of launching new products, forming a JV and participating in Industry Events.

Dr. Moawia Alkhawaldeh (Group GM, Arabian Cladding LLC, UAE)

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